"A wise man built his house on the rock. Nothing moved that house because its foundation was strong. A foolish man builds his house on sand and it collapses."
Build Your Coaching Business on a Solid Foundation
We can all agree a house with a weak foundation will result in a loss of money, time, and energy. You would constantly be rebuilding all the crumbling walls because you didn't start with a solid base. The same is true for your coaching business. If your business begins with a weak foundation, you'll find yourself constantly rebuilding your offers, redefining your niche, updating your website – and it's frustrating.
What Is the Foundation of Your Business?
YOU! You are the foundation of your business.
Your unique design and life experiences, plus your training and knowledge as a coach are the foundation of your business. Unless your branding, marketing, courses, and content are built on the firm foundation of you, your business will be in a constant state of crumble. Other marketers and business coaches will try to tell you their way works best - STOP LISTENING TO THEM.
In their programs they teach what worked for them, but they fail to recognize your unique design and gifts. What worked for them, will not work for you.
In the Expansion Lab, I start with you as the foundation of your business. Everything else - branding, messaging, strategy, lead generation, sales systems - is developed with you as the foundation. Unique, authentic and powerful marketing awaits.
The First Step in Building a Profitable Business
Your brand is step number one of building your business. Here’s why:
Laura has helped me understand my brand personality, and I can just easily show up exactly as I am. I know that is what is bringing me more clients. The Brand Activation Formula she creates allowed me to update my website and social media, and it has even allowed me to hire other marketing helpers who fully understand who I am right from the start. They can do their work without confusion. - Meesh
Branding is easily the most misunderstood aspect of business. Most coaches (and even some designers and marketers) think branding is simply a choice of colors, fonts, design elements, and some copy. What do you think branding is?
Branding - The Reflection of YOU
As a coach your brand must capture the energy of you and to build trust between you and your clients. We start with branding because it will influence every other piece of your marketing, including your website, social media, print marketing, videos, and copy.
When every piece of marketing content is a reflection of you, your potential clients feel safe saying yes to your programs.
“How do I know if my branding is working or is losing potential clients?”
In a one-hour Brand Alignment Check up call, we:
Find your ideal brand. You will be amazed!
Review your current marketing.
Look for ways to tweak your current marketing to reflect your unique brand personality.
Are you ready to take the first step toward a thriving, profitable coaching business? Let's chat.
