What feels obvious to you may be the most valuable thing about your work.
Many of the coaches I work complicate their messaging to the point their potential clients can't understand what they do.
Why? Because the coach has deep understanding and explaining all of it seems important.
When you create simple, aligned marketing and messaging, while still taking ownership of your work,
your right clients will finally understand the value of your coaching.
It does very little good to have powerful work if the people who needs it can’t recognize it.
I am not another business coach or marketing expert telling you my way of doing things.
I find it strange when coaches or experts will take what has worked for them and tell others to follow it. That is like taking off my shoes and making you walk in them. A completely ridiculous idea. Even if we wore the same size, we don’t have the same likes or dislikes when it comes to fashion or style.
In the One of One program, my job is to get underneath all your certifications, tools, ideas, stories and things you could talk about, to find the core of your unique work. We use your Endotype, your Coaching Superpowers, your experience, your life, the clients you do your best work with and the patterns that keep showing up.
I find what you are too close to see.
Then we bring that work out into the world in a way your clients can actually recognize.
That means we are not simply creating prettier marketing. We are figuring out what your business needs to say, look like and do so the right people can quickly understand, “This person sees my problem differently. This is the person I want helping me.”
I find what you are too close to see.
Then we create a brand and message your clients can actually recognize.
That doesn't mean prettier marketing. We are building marketing that finds and draws in your clients; when they see your hear about your business they quickly understand, “This person sees my problem differently. This is the person I want helping me.”
What are we going to work on?
One of One isn’t just a nice name. This program is custom for you. What we create is different for each coach.
We will evaluate your messaging, branding, funnel, strategy, social media themes, and more to see what need to be clarified or brought into alignment with who you are. We figure out what your business actually needs.
Depending on the business, that may include:
clarifying your unique body of work
developing your positioning and offers
creating your Brand Alignment Formula
refining your messaging
developing marketing plans and themes
creating a launch strategy
reviewing pricing and lead generation
figuring out partnerships, collaborations or speaking opportunities
shaping the path from “finding you” to “becoming a paying client”
Not everyone needs all of those things. That’s the point.
During this program you borrow my knowledge and experience, while you remain in control and become the expert of your business.
I will be your business-development coach, strategist and loudest cheerleader for several months.
Does it work?
A few years ago, Connie sat across from me crying.
She had recently hired a business coach and put $30,000 on a credit card to pay for the program. Three weeks in, she already knew she had made a mistake.
The sales tactics were more aggressive than Connie was. The marketing didn’t fit the way she naturally built relationships. The strategy didn’t fit her Endotype, and it didn’t fit the people she wanted to work with.
The problem wasn't that Connie was bad at business. The problem was that Connie wasn’t really getting help developing her business. She was being told she had to force herself to follow someone else’s strategies.
She had spent $30,000 hoping someone would help her figure out her business, and instead she had a solution that would never fit.
Sitting across from me that day, she knew I understood what wasn’t working and she knew I could help. But she was also understandably terrified of spending more money after making such an expensive mistake.
I told her we didn’t need another giant program. We only would to create what she really needed.
So that’s what we did. We created Identity Aligned Branding and an offer that felt great. And we did it for far less than the $30,000 she had already spent.
Connie implemented what we created. She got more clients. Her business grew.
But one of the most important things that changed was she became the expert of her own business.
Connie implemented what we created. She got more clients. Her business grew.
But one of the most important things that changed was she became the expert of her own business.
But Connie is not the only coach to have great results from the One to One program.
Dosens of coaches have had amazing results.
What does One of One look like for you?
I don’t know yet. And that is actually the point.
I can’t tell you (YET) what your One of One program should include until I understand you, your clients and what you want out of your business. You may need to start completely fresh. You may already have a great offer and need better messaging around it. You may need a stronger launch strategy, a clearer client path, a new brand direction, better lead generation or a way to bring several disconnected pieces of your business together.
We figure that out together.
One of One is typically several months of private business-development coaching. We start with a conversation that reveals your business, your goals, the work you are trying to bring into the world and your Endotype. From there, we can decide what your custom One of One program will look like.
It’s time to get paid for the work only you can do.
Not sure where to start?
You don’t have to figure that out on your own.
Book a quick call with me.
I'll gladly help you get unstuck.
