The Endotype Formula can help build a successful and profitable coaching business.

Your ability to figure things out on your own is evident in the success in your career, previous businesses and life.
But your coaching business is different. The more you try to DIY the more frustrating it gets.

You don't need another course with a DIY, copy and paste strategy.

The reason your clients will buy from you is because of who you are, how you think, your coaching superpowers.

The piece you have been missing is clearly seeing what is uniquely powerful about you as a coach.

Most of the trainings or coaches are someone trying to tell you who to become.

"This is what worked for me. Be like me and THEN you can be a successful coach too."

Until YOU are the center of your business ... how you think, your gifts, and your coaching style ... you cannot attract your ideal clients.
The Endotype Formula and Laura Hulleman as a coach can give you the mirror to see your strengths, patterns and superpowers that are obvious to other people but almost invisible to you. Then you can begin to market in a way that is aligned and attract clients.

My best friend says I collect people.

One of my very good friends is also one of my longest-running clients. She first worked with me in my personal training studio. Later, she became a life coaching client and eventually a business coaching client. We talk most days through Voxer.

She says I collect people the way Gollum collects his precious ring (in Lord of the Rings).

And she’s probably right.

I have been fascinated by people for as long as I can remember. Even as a kid I would watch people in awe, knowing they felt emotions as big as mine. Yep I was a weird kid.

I still notice people. I'm curious about what makes them light up, what shuts them down, what they are protecting, what they want, how they think, what they naturally do better than almost anyone else—and I want them to know how unique and powerful they are when they are fully themselves.

My friend put it this way:

“Laura has spent her life trying to figure out people. Not because she wants to put them in a box, but because she wants to unlock what’s already inside of them.”

That eventually became the Endotype Formula. It's a way to understand how a person works, what they naturally fear, what their superpowers are and what makes them truly GREAT.

When it comes to coaching, there are a lot of coaches out there. There are dozens of coaches for everything.

What makes your clients choose you?

How can you collect the clients that are perfect for you?

Your clients pick you because of who you ARE, not because of your training. They choose YOU because they understand and trust you. You ask them questions nobody else thought to ask. Your Coaching Superpowers heal something inside them they have always been craving. They are naturally drawn to you.

You can collect the people who are meant to benefit from your coaching by highlighting what makes you naturally extraordinary.

Do you know what that is?

I help you see what is already powerful about your work, understand the people who are most likely to respond to it and create marketing that builds trust. I help you build a business strategy based on who you are and how you operate, so that your business can feel natural, even fun.

You have a unique body of work.
Together we can bring it into this world so you can get richly rewarded for it.

Once you can finally see what is uniquely powerful about YOU and your work, you can stop trying to become the coach someone else told you to be ... or that you think you should be.

It's time for you to start building the business that allows you to collect your people.

Not sure where to start?

You don’t have to figure that out on your own.

Book a quick call with me.
I'll gladly help you get unstuck.

© 2026 Endotype Formula

All Rights Reserved

Terms of Use | Privacy Policy